Tom Smith • Graphic and Web Design Portfolio » Other Work http://www.tp-smith.co.uk Mon, 31 Oct 2011 10:19:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Central Car Rentals Logo http://www.tp-smith.co.uk/otherwork/central-car-rentals-logo/ http://www.tp-smith.co.uk/otherwork/central-car-rentals-logo/#comments Tue, 08 Dec 2009 18:17:32 +0000 admin http://www.tp-smith.co.uk/?p=422 The CCR logo was designed to reflect the dynamic approach taken by the client.

CCR Logo Preview]]> The Central Car Rentals logo was designed to be dynamic, using the sleek outline of a car to support the underlying image the business wants to express.

By using a strong, clear font, I made sure the logo has impact at all times and from all angles. The font also fitted in with the design perfectly, with the ‘Cs’ fitting perfectly as wheels for the car.

Central Car Rentals logo

]]> http://www.tp-smith.co.uk/otherwork/central-car-rentals-logo/feed/ 0 Games Development Logo http://www.tp-smith.co.uk/otherwork/games-id/ http://www.tp-smith.co.uk/otherwork/games-id/#comments Wed, 01 Apr 2009 13:52:27 +0000 admin http://www.tp-smith.co.uk/?p=145 The new BTEC Games Development course at Wakefield College wanted a brand to make them stand out from other courses.

Games Development Logo]]> As part of the BTEC Games Development website redesign, I created a new logo to assist in the rebranding of the course.

I went with a sleek, dynamic font in an attempt to reach out to the target market. The three green circles represent a forward thinking approach to learning, the strive to meet goals, and achievement. The repeated use of this mark across media gives a strong, easily recognisable brand.

BTEC Games Logo

]]> http://www.tp-smith.co.uk/otherwork/games-id/feed/ 1 Emit Corporate Identity http://www.tp-smith.co.uk/otherwork/emit-corporate-identity/ http://www.tp-smith.co.uk/otherwork/emit-corporate-identity/#comments Thu, 26 Mar 2009 16:56:27 +0000 admin http://www.tp-smith.co.uk/?p=80 Emit is an electronic music record label — created in 1994 — which has gone out of business. This college brief was to rebrand the company for a relaunch.

Emit - Corporate Identity

]]> This college project revolved around the relaunch of the Emit record label. The task was to create a new brand for the company, who focus on bizarre electronic music – something which renewed my approach to creativity.

The logo I designed focuses around the word ‘Emit’, with the look reflecting that of an aerial transmitting information. Turn it upside down and it echos the traditional on/off symbol – indicating the electronic nature of the label.

Emit Logo

As well as the logo, I was required to design stationery for the business, including business cards and letterheads. This meant retaining professionalism whilst not being disconnected from the branding – helped by the corporate style guide I developed.

Emit Stationery

View the full Emit style guide

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